I just took action on this issue and thought you might be interested too:
http://salsa.democracyinaction.org/o/621/campaign.jsp?campaign_KEY=26599
For many of us, Scholastic's in-school book clubs -- the monthly flyers distributed in classrooms -- played an important role in our childhood by providing the opportunity to purchase low-cost, high-quality literature.
But something has changed. Scholastic's book clubs have become a Trojan horse for marketing toys, trinkets, and electronic media—many of which promote popular brands. A review of Scholastic's elementary and middle school book clubs by the Campaign for a Commercial-Free Childhood found that one-third of the items for sale are either not books or are books packaged with other items such as jewelry and toys. Items sold by Scholastic in 2008 included the M&M's Kart Racing Wii videogame, the Princess Room Alarm, the Monopoly® SpongeBob SquarePants™ Edition computer game, lip gloss and a Hannah Montana bracelet.
Please take a moment to visit http://salsa.democracyinaction.org/o/621/campaign.jsp?campaign_KEY=26599 and tell Scholastic to start selling books – and only books – in their in-school book clubs.
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